ABOUT US

Global Experts in Finance and Loyalty Accounting

We are a group of qualified accountants who specialise in financial modelling for loyalty programs.  We have been in corporate roles accounting for loyalty points, leading commercial partnerships and negotiating points pricing or designing economic elements of loyalty programs. 

We have been involved in launching new partnership and program design features of the Virgin Australia, Velocity Frequent Flyer program and the Qantas Frequent Flyer program.  Furthermore we have global experience beyond airline accounting for loyalty points with projects encompassing retail, online retail, social media, B2B wholesalers, hospitality and dining and roadside membership programs.

We are passionate frequent flyers and points collectors from credit cards, supermarkets, online and instore shopping.  We also understand finance and accounting for alternatives to points such as discounts, credits, tokens or coins and the use of status benefits as a currency. 

Our qualifications span CPA, CA and CIMA (UK) accounting bodies.

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Examples of projects:

• Business case and financial model for an online retailer's new points based loyalty program.

• Financial design of commercial aspects and modelling of dining loyalty program across 3 countries including documenting processes, reports and reconciliations along with training for the internal finance team.

• Design and support of implementation of status tier program to drive member engagement.

• Financial modelling of 3 alternative loyalty program designs for a member-based organisation.

• Financial modelling of business with loyalty program as part of a capital raising process for the business.

• Voucher credits based model for an online wine, spirits and beer retailer.